{"id":4913,"date":"2026-10-19T21:56:43","date_gmt":"2026-10-19T19:56:43","guid":{"rendered":"https:\/\/www.esqwad.com\/?p=4913"},"modified":"2026-10-19T21:56:43","modified_gmt":"2026-10-19T19:56:43","slug":"ia-et-rse-comment-embarquer-les-equipes-sans-en-faire-des-expertes-de-lia","status":"publish","type":"post","link":"https:\/\/www.esqwad.com\/en\/ia-et-rse-comment-embarquer-les-equipes-sans-en-faire-des-expertes-de-lia\/","title":{"rendered":"AI and CSR: How Can We Get Teams On Board Without Turning Them Into AI Experts?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4913\" class=\"elementor elementor-4913\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69cf75d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69cf75d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e11c8dc\" data-id=\"e11c8dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-819edde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"819edde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c2faa0b\" data-id=\"c2faa0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5265ab6 elementor-widget elementor-widget-image\" data-id=\"5265ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.esqwad.com\/en\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.esqwad.com\/wp-content\/uploads\/elementor\/thumbs\/logo-esqwad-png-r0afspta964mfvml6ypp3qmgrv1hn40xmwhqv7amwo.png\" title=\"logo-esqwad-png\" alt=\"logo-esqwad-png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ad4bf elementor-widget elementor-widget-heading\" data-id=\"e5ad4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial intelligence at the service of collective intelligence.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20ecf41\" data-id=\"20ecf41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409745f elementor-align-right elementor-widget elementor-widget-button\" data-id=\"409745f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.esqwad.com\/en\/#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's get in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9461476 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9461476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2419b65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2419b65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f0444\" data-id=\"82f0444\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0578ac5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0578ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AI and CSR: How Can We Get Teams On Board Without Turning Them Into AI Experts?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a241619 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a241619\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ChatRnpSvbfSvbnskwbXpbfAGLSMvvDEJBHHkA\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded\" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary\" dir=\"ltr\"><p>There\u2019s a difference between having access to ChatGPT and knowing how to use it when working on a somewhat complex CSR topic. Some employees already know how to use it to explore an issue or test an idea, while others limit themselves to very basic uses\u2014either because they don\u2019t have enough time or simply because they aren\u2019t sure where to start.<\/p><p>This difference can quickly become an obstacle when we want to use artificial intelligence to collectively address an issue that affects the entire company. How can we enable everyone to contribute without making proficiency with digital tools a prerequisite?<\/p><h2>AI can also be learned through practice<\/h2><p>When exploring the possibilities of artificial intelligence, training sessions and tool demonstrations naturally come to mind. But there\u2019s another way to become familiar with these applications: start with a concrete problem\u2014one to which employees can contribute\u2014and let them experience how AI can enrich their thinking.<\/p><p>That\u2019s the approach we take at eSqwad. Our workshops start with a CSR challenge specific to the company and invite participants to work together to find solutions, with the support of AI characters representing different areas of expertise. The scenario and facilitation provide a framework for discussion, while allowing teams to explore avenues they might not have otherwise considered.<\/p><p>Another benefit is that it allows employees who are not AI experts to discover the possibilities of AI by working on a topic they are familiar with. They can focus on the problem at hand, exchange ideas, and see firsthand how other areas of expertise can enrich their thinking.<\/p><p>For CSR managers, this is a way to integrate AI into company practices while giving teams the opportunity to take ownership of it. The experience does not require everyone to become a technology specialist; rather, it allows participants to discover how to use it as part of a collective process in which they remain fully engaged.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5b9f2b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a5b9f2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-34bfa88\" data-id=\"34bfa88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31cc4f9 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"31cc4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.esqwad.com\/en\/#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's get in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-911f41b\" data-id=\"911f41b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30520bb elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"30520bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><em>Article published on October 20, 2026<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;intelligence artificielle au service de l&rsquo;intelligence collective. Entrons en contact ! IA et RSE : comment embarquer les \u00e9quipes sans en faire des expertes de l\u2019IA ? Il y a une diff\u00e9rence entre avoir acc\u00e8s \u00e0 ChatGPT et savoir quoi en faire lorsqu\u2019on travaille sur un sujet RSE un peu complexe. Certains collaborateurs savent d\u00e9j\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4913","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/posts\/4913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/comments?post=4913"}],"version-history":[{"count":5,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/posts\/4913\/revisions"}],"predecessor-version":[{"id":4918,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/posts\/4913\/revisions\/4918"}],"wp:attachment":[{"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/media?parent=4913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/categories?post=4913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/tags?post=4913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}