{"id":4895,"date":"2026-10-08T22:09:38","date_gmt":"2026-10-08T20:09:38","guid":{"rendered":"https:\/\/www.esqwad.com\/?p=4895"},"modified":"2026-10-08T22:09:38","modified_gmt":"2026-10-08T20:09:38","slug":"votre-equipe-rse-ne-devrait-pas-porter-seule-vos-enjeux-rse","status":"publish","type":"post","link":"https:\/\/www.esqwad.com\/en\/votre-equipe-rse-ne-devrait-pas-porter-seule-vos-enjeux-rse\/","title":{"rendered":"Your CSR team shouldn't be the only one responsible for your CSR challenges."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4895\" class=\"elementor elementor-4895\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ed6afa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ed6afa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2ce752\" data-id=\"f2ce752\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ab6b13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ab6b13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ad5f72\" data-id=\"9ad5f72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f64bd8c elementor-widget elementor-widget-image\" data-id=\"f64bd8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.esqwad.com\/en\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.esqwad.com\/wp-content\/uploads\/elementor\/thumbs\/logo-esqwad-png-r0afspta964mfvml6ypp3qmgrv1hn40xmwhqv7amwo.png\" title=\"logo-esqwad-png\" alt=\"logo-esqwad-png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9874b5 elementor-widget elementor-widget-heading\" data-id=\"c9874b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial intelligence at the service of collective intelligence.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-afe570c\" data-id=\"afe570c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b5539f elementor-align-right elementor-widget elementor-widget-button\" data-id=\"9b5539f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.esqwad.com\/en\/#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's get in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-568b495 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"568b495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a9570f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a9570f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e383eb6\" data-id=\"e383eb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e83e0d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8e83e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Your CSR team shouldn't be the only one responsible for your CSR challenges.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a0a3a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"59a0a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ChatRnpSvbfSvbnskwbXpbfAGLSMvvDEJBHHkA\" tabindex=\"-1\"><div class=\"feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded\" tabindex=\"-1\" data-artdeco-is-focused=\"true\"><div class=\"update-components-text relative update-components-update-v2__commentary\" dir=\"ltr\"><p><span style=\"font-weight: 400;\">CSR managers spend their time asking other departments to implement CSR initiatives, yet in the end, they are the only ones who bear the responsibility.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Because, yes, on paper, everyone is affected; but in reality, is everyone truly involved?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Unfortunately, this is rarely the case\u2026 A CSR strategy may be perfectly designed and approved by senior management, but it will still be difficult to implement if the business units responsible for incorporating it into their day-to-day decisions do not feel directly involved.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">When it comes to advancing a CSR issue, we often think that the first step is to communicate more effectively, raise awareness, or find the right arguments. We often overlook a much more decisive alternative: giving (at last!) the people involved the opportunity to think about the problem for themselves.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">When the CSR team comes up with a ready-made solution, the other departments have no choice but to adopt it. That\u2019s easier said than done, given how likely it is that the solution won\u2019t suit their needs. On the other hand, when they participate in the process of developing that solution, they are more likely to take ownership of it.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This is the challenge that eSqwad aims to address: How can employees\u2014who do not share the same job roles, constraints, or level of knowledge about CSR issues\u2014be brought together to work on a problem that affects the entire company?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">An eSqwad workshop begins with a specific business challenge and brings together the relevant employees to work together to find solutions. The experience is structured around the problem to be solved, featuring AI-driven characters who contribute complementary expertise as the discussion progresses.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The goal is to avoid two fairly common pitfalls in CSR initiatives: asking a few people to come up with a solution to a systemic problem on their own, or organizing an awareness-raising effort that ends once the workshop is over.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It is also a way to change perceptions of CSR: it is no longer just the function that requests data, prepares reports, or reminds the organization of its goals, but rather the one that helps the organization think differently about its own challenges.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">At eSqwad, we firmly believe that by giving employees a real voice in this process, we can generate concrete solutions and, above all, foster a desire to implement them.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28911ef elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28911ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ca2e1d\" data-id=\"7ca2e1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdf38a3 elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"cdf38a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.esqwad.com\/en\/#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's get in touch!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4bdaa77\" data-id=\"4bdaa77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a416326 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a416326\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><em>Article published on October 8, 2026<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;intelligence artificielle au service de l&rsquo;intelligence collective. Entrons en contact ! Votre \u00e9quipe RSE ne devrait pas porter seule vos enjeux RSE. Les responsables RSE passent leur temps \u00e0 demander aux autres services de faire de la RSE, tout en restant finalement les seuls \u00e0 en porter la responsabilit\u00e9.Car oui, sur le papier, tout le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4895","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/posts\/4895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/comments?post=4895"}],"version-history":[{"count":5,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/posts\/4895\/revisions"}],"predecessor-version":[{"id":4900,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/posts\/4895\/revisions\/4900"}],"wp:attachment":[{"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/media?parent=4895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/categories?post=4895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esqwad.com\/en\/wp-json\/wp\/v2\/tags?post=4895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}